(Note: This video training and the notes below are from my Content Marketing Machine Online Course. More info on the full program coming soon!)

When it comes to creating content that engages, entertains and inspires your target audience, there is a very specific method to the madness!

This video and the notes below provide a specific, repeatable outline you can follow time and again to create content that converts prospects into paying customers.

Important: Watch the video on this page FIRST, and then utilize the notes below to remind you of the key tips and formulas to follow moving forward.

Key Lessons / Reminders:

  • 5 Steps to Irresistible Content
    • STEP 1: Choose Topic (Use 1 Question Survey Results)
    • STEP 2: Write Headline First
    • STEP 3: Topic + Personal Story = Your Content
    • STEP 4: Elements of Story (Hero’s Journey, Inject Emotion, etc.)
      • Story is the Delivery Vehicle for your facts & information.
      • 3 Step Formula: What it was like. What happened. What it’s like now.
      • Make the Audience the HERO of the story!
        • Audience = Luke Skywalker (Hero)
        • You = Yoda (Guide)
      • The Audience Cares About THEMSELVES – Morning, Noon, and after Dinner
      • Start with a Personal Story, but always pivot back to the Audience. (“You can do it, too!”)
      • Remember to Inject Emotion and utilize the “Six Pack” —
        • Humor
        • Enthusiasm
        • Shocking
        • Unexpected
        • Emotional
        • Inspiring
    • STEP 5: Content Structure (4 Parts)
      • Hook / Introduction
      • Nut Graph (“Here’s what you’re going to discover…”)
      • Meat / Training
      • Call To Action (CTA)
  • Headline Tips
    • Target Audience / Niche Headline Formula =
      • Target Audience Name + Your Service + Benefit They Want
      • (Example Headline) = “3 Ways Chiropractors Can Leverage Online Video To Land New Patients!”
    • Headline Elements / Types
      • Curiosity (“The #1 Secret to …”)
      • Functional / How To (“How To Get…”)
      • Simple (“The 1 Simple Way To …”)
      • Lists / Numbers (“7 Ways To…”)
      • Fear Of Missing Out (FOMO) (“Are You Making This Massive Mistake…”)
      • Shocking / Unexpected (“Why Losing Email Subscribers Is Actually a Great Thing!”)
      • Benefit / Promise (“The Easy Way To Add New Clients Using…”)
      • Aspirational (“The Simple Secret To Becoming a ‘Big Deal’ Online…”)
  • When writing headlines, pay attention to your platform!
    • YouTube = Functional / How To Headlines (YouTube = World’s 2nd Largest Search Engine, owned by Google)
    • Email Subject Lines = Conversational & Curiosity
    • Blog Posts = Mix of Functional and Curiosity
    • Audio = Big Benefit or Promise

Ready To Put Your Marketing on Autopilot?

Discover the Simple, Step-by-Step System to Attract Your Ideal Audience using Blogs, Podcasts, Videos, Social Media and More!

About the Book

Content Marketing Made Easy is your blueprint to standing out from the online crowd with irresistible content that puts your marketing efforts on autopilot. From blog posts to YouTube videos to podcasts to social media platforms and more, you’ll see exactly how to create and utilize the type of content that makes selling your products and services simple, easy and effective.

With Content Marketing Made Easy, you’ll discover a simple, step-by-step approach to attract your ideal audience, generate high-quality leads and win new business online without breaking a sweat.

What You’ll Discover …

  • What is Content Marketing and How Does it Work?
  • Idea Factory: How To Come Up With Content Your Audience Will Go Bananas For
  • How to Set Up (and Automate!) a Sales Funnel Using Content
  • Simply Irresistible: How To Create Magnetic Content Your Audience Will Devour
  • The Secret Sauce That Makes Content Go Viral
  • How To Instantly (and Easily) Create Compelling Content … Even if you’re not creative or hate writing
  • The Single Best Content Marketing Tool in Existence Today
  • Calendars, Automation and Systems – Oh My!
  • Includes online access to free bonus training videos, copy-and-paste scripts, templates and much more!

What Others Say …

“You know me. I don’t recommend people lightly. John Nemo is worth your time. Jump on this!” – Chris Brogan, New York Times Bestselling Author & Speaker

“I highly encourage you to check out John Nemo. I know it will make a difference for you just like it has for me!” – Tom Ziglar, CEO, Ziglar, Inc.

“John Nemo invests himself in dramatically improving all aspects of your marketing where he feels he can add value. I’m very honored to recommend him.” – Bob Burg, International Bestselling Author of “The Go Giver” & Keynote Speaker

About the Author

JOHN NEMO is an Online Course Creator and Bestselling Author who helps Business Coaches, Consultants, Entrepreneurs and Small Business Owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like Content Marketing, LinkedIn and Webinars.

John regularly guest blogs for Inc. Magazine and American City Business Journals, and his work has also been featured in The Huffington Post, Business Insider, Social Media Examiner, the Entrepreneur on Fire Podcast, on LinkedIn’s official marketing blog and many other outlets online.

The author of 8 books, John is a former Associated Press Reporter, Talk Radio Producer, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota.


    16 replies to "How To Create Irresistible Content"

    • Michael O'Mara

      Great stuff always enjoy everything you share and teach!

    • Della Menechella

      Great information as usual. I took 4 pages of notes and I just ordered the book. I also posted the link to this training in one of my online business forums.

    • Debbie Hart

      Great information. Definitely want the book.

      • marketmachine

        Music to my ears, Debbie! Can’t wait to hear your thoughts on the book!

    • Gary Patterson

      Getting after it – as you suggest, am using your headline for next months ezine for my narrow niche of business leaders who want to more money : take less risk.

      The Big Mistake You Are Probably Making With Compliance (And How To Fix It)

    • Mary

      Very informative, John. Thank you for all you do for us. I have been learning so much from several sources that I feel a bit overwhelmed. Much of the learnings are how to do things online…which is different from my hands on work as a healer. But, I want to develop an online business, or at least get people to visit other new parts of my work that I am moving in to. I have to reach further than my local audience, but it still has to be in some form of healing. My head is swimming 🏊‍♀️
      I don’t know how to add videos, or pictures that move, to my stories, I.e. you bouncing kids into the water and it keeps repeating itself. How can I learn that?

      • marketmachine

        Thanks so much Mary! I do cover in depth in the full online training course (Content Marketing Machine) all the ways to MAKE that type of content … for the image of my boys bouncing into the water, for example, I took a home video and turned it into a GIF using an online tool. Just Google “how to make a GIF” and you’ll find free sites where you can upload a snippet of video and turn it into a GIF. 🙂

    • Amit Chilka

      Hey John,

      Loved the article. Thanks for sharing

    • Sue Porter

      Great information, John. Thank you very much. As always, your video was full on great content, actionable steps we can take right now to be successful, and of course, intrigue about what’s in your course. Giving the best first, I think I know and understand this principle. Way to go! Sue

    • Liz Nellis

      Great video. Missed seeing your smiling face for a moment of two.

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